I had read in early November about IMEX America. Many of you may know about IMEX and what an incredible Exhibition they put on in Frankfurt, Germany each May. Well, they have announced plans to host IMEX America. The new show will take place in Las Vegas from 11-13 October and will continue the IMEX commitment to delivering business opportunities, international hosted buyer programs and industry-wide collaboration. Just think, we will have an incredible influx of international buyers and what a great place to host such and event. If that wasn't enough, the way that Ray Bloom and his group have orchestrated this is absolutely creative.
The new show will take place at the Sands Expo Convention Center at the Venetian/Palazzo from 11 – 13 October 2011. This is the way to bring people within the industry together, just look at this impressive list of the industry's biggest and most powerful associations: SITE (the leading association worldwide for incentive travel and motivational events) will hold their 2011 Annual Conference immediately following the first show from 13 – 15 October, while ICCA (International Congress & Convention Association), DMAI (Destination Marketing Association International), AIPC (International Association of Congress Centers) and ECM (European Cities Marketing) will all add their support through a number of marketing and educational initiatives. In addition, ASAE (American Society of Association Executives) will organize dedicated association-led education on the day before the show.
This it the best part...you planners out there listen here ....IMEX America will deliver the largest-scale hosted buyer program in North America, where top meetings and incentive buyers from across the US and the world will travel and stay free as IMEX America's guests. For the inaugural show in 2011, we are forecasting 1,500 hosted buyers, of whom 80% will originate from within North America - the balance arriving from across the world.
I have participated as a hosted buyer in the past and there is a commitment you must meet as far as making a certain number of appointments with the exhibitors, but heck, you get much more accomplished at a show like this that you do in two dozen site visits and the time is much more agreeable with the busy schedules of planners today. Wait and watch the industry trade publications for more information and sign up early for a hosted buyer slot. You will meet with people from all over the world; this is a show not to be missed. I hope to see you there - mark your calendars 11-13 October 2011! For more information see: www.imex-frankfurt.com/imexamerica.html
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